I have an idea for an app | How to make an app?

If you have an idea for an app and are confused about to how to get started, we can help you bring your million dollar app ideas to life, even if you have no programming skills.

How to get an app developed
Step 1 – Define your app’s business idea
Step 2 – Research your app idea
Step 3 – Hire someone to build your app
Step 4 – Market your app

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Define your app's business idea
Define your app’s business idea

Step 1Define your app’s business idea

What is it going to do? What is its core appeal? Start by putting your app ideas down on paper as clearly as possible. A promising business idea has the following features:
– Innovative
– Uniqueness
– Solves a problem
– Profitable

 

Research your idea for an app
Research your idea for an app

Step 2 Research your app idea

A. Does it already exist?
Find out whether there are other apps doing the same thing. Ideas cannot be patented, so, a patent database search may not helpful, although it may throw up some hints.

Search for the primary keywords relevant to your idea on Google, App Stores, app directories like 148apps.com or topappcharts.com. This will help you locate similar apps and view their popularity.

B. Who are your competitors?
What makes you unique? If there are other competitors, it’s not the end of the world. It simply means the idea is profitable! Google, after all was not the first search engine. Facebook was not the first social network either. Simply ensure that the market for your app is large enough to support multiple players or offer a superior app.

C. Who is your app’s target audience?
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker, Grandfather of modern marketing

If your app’s target audience is ‘everybody’, you are not going to get very far. Your target audience is a critical piece of the entire development process and will determine its pricing, up-sell opportunities, design and marketing efforts. If you don’t have hard data, start with assumptions.

Google Trends and Google Keyword Tool are excellent free resources for market research and lets you analyze search trends for a particular country over a period of time, say 12 months.

 

Hire top app programmers
Hire top app programmers

Step 3Hire someone to build your app

Don’t wait to create a complete app with all the bells and whistles. Get to the market quickly with an MVP (Minimum Viable Product) i.e. the core features of the app. An MVP is a great way to check the market validity of your product and create a business case for further investment into its development.

When creating the first instance of your product, keep the costs low and go with an outsourced provider who understands your requirements best. Some of the most popular products today were outsourced in their initial days, including Skype, Slack, Digg, Basecamp, Github & Opera.

 

App Marketing ideas
App Marketing ideas

Step 4Market your app

There are several low cost app marketing methods like applying for awards, creating a teaser web site, creating a blog, social media marketing, creating a product video and sharing it on Youtube/Vimeo, guest blogging, Google Adwords campaigns, pitching to app review web sites like 148apps.com and Appadvice.com.

 

 

 

Ready to get started with your app? With 18+ years of experience in web & mobile app development, Catapult Wireless can help you at every step of your app development journey, from validating your idea, research to development & app marketing.For a free estimate/consultation, fill the form below and hit the submit button. You can also email your app requirements to info (at) catapultwireless.net

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