Mobile now represents 65 percent of digital media time, while the desktop is becoming a "secondary touch point" for an increasing number of digital users. Thanks to Mobility, receiving business information quickly and responding immediately to business needs has become much easier.
Mobile has transformed the way employees get their work done, how consumers find, buy, and consume your products.
Now that mobile has officially been established as the new growth driver, it is high time enterprises integrate mobile into their business strategy.
The first step should be to develop a Mobility strategy and understand that that there is no longer any one-size-fits-all strategy. Constant innovation and improvements to your mobile experience is key to reach your customers where they live and work.
Some best practices for establishing an effective mobile strategy are: